WordPress Directory
Best Email Marketing WordPress Plugins
10 plugins · 2.1M combined installs · 4.6/5 avg rating
Email marketing plugins connect WordPress sites directly to email service providers — including Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, and Drip — to synchronise subscriber data, embed signup forms, trigger automations based on site activity, and manage list segmentation without leaving the WordPress admin. WooCommerce store owners use these integrations to trigger post-purchase sequences, win-back campaigns, and product recommendation emails based on order history. MC4WP (Mailchimp for WordPress) and FluentCRM are among the most popular tools in this category, serving both the integration and self-hosted ends of the market. For businesses where email drives a significant share of revenue, tight integration between WordPress activity and email platform behaviour is a meaningful competitive advantage.
Comparison
| # | Plugin | Author | Active Installs | Rating | Reviews |
|---|---|---|---|---|---|
| 1 | Hostinger Reach | Hostinger | 900K | ★ 5.0 | 2 |
| 2 | MailPoet | MailPoet | 500K | ★ 4.4 | 1,411 |
| 3 | Newsletter | Stefano Lissa | 200K | ★ 4.6 | 1,201 |
| 4 | Newsletters, Email Marketing, SMS and Popups by Omnisend | Omnisend | 100K | ★ 4.7 | 14 |
| 5 | Brevo | Brevo | 100K | ★ 4.1 | 281 |
| 6 | FluentCRM | Shahjahan Jewel | 70K | ★ 4.8 | 224 |
| 7 | Email Marketing for WooCommerce by Omnisend | Omnisend | 60K | ★ 4.8 | 166 |
| 8 | Email Subscribers & Newsletters | Icegram | 60K | ★ 4.6 | 1,164 |
| 9 | ActiveCampaign | activecampaign | 40K | ★ 4.5 | 29 |
| 10 | Kit (formerly ConvertKit) | Kit | 40K | ★ 4.8 | 87 |